POWER BROKER TOTALS FOR 2018

Total Sales Volume
Total Transactions
Total Sales Volume
$1,424,776,652,825
Total Transactions
3,881,412
Total Agents
515,640
Total Offices
8,887
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RANK COMPANY NAME HQ STATE VOLUME Rank by
TRANSACTION
2353 company logo Coldwell Banker First Realty NC $40,869,649 213
2354 company logo Coldwell Banker Y-Gull & Associates ME $40,831,920 113
2355 company logo Coldwell Banker Lake Country, Inc. MO $40,637,160 254
2356 company logo Coldwell Banker Welker PA $40,542,099 133
2357 company logo Coldwell Banker Trapp Realtors IA $40,435,781 263

STATE OF THE MARKET

Balanced 49%
Growing 27%
Challenged 13%
Booming 7%
Potential Bubble 4%
2358 company logo Coldwell Banker Prestige Realty PA $40,154,104 460
2359 company logo Coldwell Banker Castle Real Estate CA $39,652,451 128
2360 company logo Coldwell Banker Elite Realty MO $39,614,738 251
2361 company logo Better Homes and Gardens Olive Branch FL $39,520,477 183
2362 company logo Better Homes and Gardens Universal NV $39,453,070 137

Power Broker Confidence Level

Cautiously Optimistic 59%
High 30%
Neutral 10%
Low 1%

The Greatest Opportunity for Business

First-Time Homebuyers/Millennials 37%
Move-Up Buyers 23%
Relocating Buyers 10%
Luxury Market 10%
New Construction 9%
Investment Buyers 5%
Other 5%
All-Cash Buyers 1%

The Greatest Challenge to Business

Lack of Inventory 49%
Economic Uncertainty 25%
Disruptors 13%
Rising Interest Rates 8%
First-Time Homebuyer Struggles 3%
Housing-Related Legislation 1.5%
Student Loan Debt .5%
Prev 25 Power Brokers
Next 25 Power Brokers

Office Contraction

45% intend to open/acquire new offices
41% intend to create/increase virtual and/or mixed-use space
14% no change
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