POWER BROKER TOTALS FOR 2018

Total Sales Volume
Total Transactions
Total Sales Volume
$1,424,776,652,825
Total Transactions
3,881,412
Total Agents
515,640
Total Offices
8,887
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RANK COMPANY NAME HQ STATE VOLUME Rank by
TRANSACTION
2628 company logo Coldwell Banker Forehand & Co., Realtors VA $8,030,900 46
2629 company logo Coldwell Banker Today's Real Estate WI $7,992,370 86
2630 company logo Coldwell Banker Lake Realty CA $7,988,900 56
2631 company logo Coldwell Banker Stewart Realty MS $7,943,225 52
2632 company logo Coldwell Banker Team Hartselle AL $7,894,300 60

STATE OF THE MARKET

Balanced 49%
Growing 27%
Challenged 13%
Booming 7%
Potential Bubble 4%

Power Broker Confidence Level

Cautiously Optimistic 59%
High 30%
Neutral 10%
Low 1%

The Greatest Opportunity for Business

First-Time Homebuyers/Millennials 37%
Move-Up Buyers 23%
Relocating Buyers 10%
Luxury Market 10%
New Construction 9%
Investment Buyers 5%
Other 5%
All-Cash Buyers 1%

The Greatest Challenge to Business

Lack of Inventory 49%
Economic Uncertainty 25%
Disruptors 13%
Rising Interest Rates 8%
First-Time Homebuyer Struggles 3%
Housing-Related Legislation 1.5%
Student Loan Debt .5%
Prev 25 Power Brokers
Next 25 Power Brokers

Office Contraction

45% intend to open/acquire new offices
41% intend to create/increase virtual and/or mixed-use space
14% no change
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