Wired for Luxury
A majority (66 percent) of luxury homebuyers surveyed said a “smart” home is more important to them than a “green” home. Eighty-seven percent of luxury homebuyers surveyed would not consider living in a home that isn’t tech-friendly.
“As we look at these survey results in comparison to our next-generation consumer research, it’s interesting that while in different financial positions, young and luxury consumers have a lot in common when it comes to their homeownership desires,” says Chris.
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