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BuyOwner.com CEO Uses a REALTOR® to Sell His Own Home

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Al Bennati’s company, BuyOwner.com, was created to help people sell homes without a professional REALTOR®, but when it came time to selling his own home, Bennati hired a REALTOR® to do it.

The chief executive of BuyOwner.com is selling a $3.78 million St. Petersburg, Florida, beach estate. The Mediterranean Revival-style home is on 90 feet of waterfront and has five bedrooms, seven bathrooms and a six-car garage.

“To sell a home of this magnitude, it needs to be done by a person and a company that reaches buyers of this caliber,” Bennati said in a statement. “Selling upper-end homes like mine was never the market for BuyOwner.”

Bennati is working with Coldwell Banker agent Donna Miller.

Source: “BuyOwner.com CEO Hires a Realtor,” Herald-Tribune (May 15, 2014)