Are You Hoping to Capture Millennial Homebuyers as Customers?
Smart move. Millennials are the biggest generation in U.S. history, even surpassing baby boomers in numbers. Already, they make up 34 percent of all homebuyers—and as they get older, make more money and start families, that figure will grow. In fact, Census Bureau...
Debunking Real Estate Myths: What to Remember When Generating Leads
Generating leads is the key to selling real estate. In today’s digital world, 80 percent of buyers search for homes online, which is why agents rely on websites, social media, and email to attract potential buyers. However, agents can’t rely solely on...
REALTORS® Support Tax Reform ‘Done Right’
Tax reform done right could yield savings and simplification that benefits average Americans, but history shows that misguided reforms can pose significant threats to the economy. That’s the message the National Association of REALTORS® (NAR) brought to Congress...
Technology Adoption: Impact on Office Synergy
The National Association of REALTORS® (NAR) Power Broker Roundtable this month discusses agent adoption of technology. Moderator: Robert Bailey, Broker/Owner, Bailey Properties, Santa Cruz, Calif.; Liaison for Large Residential Firms Relations, NAR Panelists: Mike...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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