Good Profits vs. Bad Profits: The True Cost of Focusing Only on the Bottom Line
Is there really such a thing as bad profits? With business getting larger and more powerful, and investors feeling and expecting ever greater ROI, wouldn’t that imply that all profits are good? It’s an important question to ask. Bad profits are those...
How to Generate More Leads in 2017
As a real estate professional, you know that leads are the lifeblood of your business. There are many ways to generate leads, whether through traditional means such as cold-calling and door-knocking, or through more reliable means such as asking for referrals from...
Meeting Expectations with a Marketing Mix
In the following interview, Jennifer Cutter, managing broker of Edina Realty City Lakes in St. Louis Park, Minn., discusses what’s ahead for the Minneapolis market, and how she’s outfitting her agents to meet those expectations. Region Served: Minneapolis...
Portland, Seattle Take 2016 with Highest Home Value, Rent Appreciation
Home values hit their stride in December, clocking in at the fastest annual pace of 2016 at 6.8 percent, according to the December Zillow Real Estate Market Reports. Portland, Ore., home values hung onto the top spot, appreciating 13.8 percent year-over-year....
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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