Marketing: It’s Not Just Advertising
We talk a lot about marketing in the real estate industry, but what exactly is it? Isn’t marketing just advertising your product or service? Not really. That’s rather like saying that cooking is just putting food on a plate. Sure, advertising is part of...
California Takes Major Step Toward Affordable Housing
California is long overdue for legislation that will solve the state’s crumbling affordable housing infrastructure. Repairing the crisis will be a long and arduous process, but progress has been revealed in the form of a housing package made up of 15 bills. Gov....
Zillow: 1.9 Million Homes Underwater by Year 2100
Flood damage as a result of rising sea levels over the next 100 years, are expected to impact over $900 billion worth of homes in the U.S. This, according to a recent report by Zillow that analyzes the types of homes that could be underwater by 2100, based on recent...
Ghostly Listings: What It Costs to Own a Famous Haunted House
Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Collaboration Key to Bringing Convenience, Transparency and Flexibility to Real Estate Transactions Tips From Industry...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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