Finding That Perfect Untapped and Fun Niche
Niche marketing is a focused, targetable marketing practice of reaching a group of people based on a shared trait, need, or interest. This can be anything from millennials, to single parents to wine lovers, and each month we’ll add a new niche below to help you learn...
4 Ways to Authentically Give Back
According to the National Association of REALTORS® (NAR), millennials make up 36 percent of current homebuyers. It’s also widely known that they’ve furthered the social responsibility movement, with some reports saying that 70 percent of them would spend...
Are You Posting on Social Media With Purpose?
Thinking about posting a new listing on Facebook? If you’re simply posting the same information available on the mega real estate inventory sites, you aren’t doing yourself or your client the biggest favor. Where and how you post makes a significant...
iBuyer Markets: Picked and Priced Strategically
With Zillow flexing its muscle this week and brands like Keller Williams after a piece of the pie, iBuyers are growing in scale and sophistication—but how deep is their reach, and how extensive will it grow? According to Todd Teta, chief technology officer at ATTOM...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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