How to Write Copy That Sells High-End Homes
Summarizing the best features of a property with real estate descriptions is just as important as great photography. Writing in a friendly yet professional tone is a challenge in itself, let alone creating a hooky introduction that leaves the reader wanting to learn...
It Pays to Know What’s Coming Down the Line
It’s hard to believe that it’s mid-year already! You’ve done phenomenal work so far, but there’s more to do if you want to stay on track and reach your goals in 2019. Now is the perfect time to review how far you’ve come—and what you...
9 Traits of Sales-Driven Managers
I’m often asked by brokerages to help consult and coach their management teams to improve performance, predominantly of the sales managers. A high-performing, top manager is operating at peak performance: increasing revenue and marketshare, recruiting and...
Amid Cloudy Outlook, Fed Keeps Rates the Same
Amid graying economic factors and global tension, the Federal Reserve left rates the same on Wednesday, aligning with the broad consensus, but, importantly, leaving open the possibility of a rate reduction. “The [Federal Open Market] Committee continues to view...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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