To Call or Text? The Value of a Hybrid Approach
In real estate, it’s all about that first impression. A strong first touch and effective follow-up are critical for converting leads to clients. So, we’ve been gathering data to learn what methods work best for lead conversion. Unique Benefits of Texting...
Exciting New Initiative Aimed at Engaging Brokers
This January, the start of the new decade also marked the launch of the Broker Engagement Committee and Broker Engagement Council. Comprised of REALTORS® from across the country, these groups will collaborate with the National Association of REALTORS® (NAR) to engage...
Questions That Clients May Ask in 2020
Anticipating what your clients will want and need to know is a big part of being a successful real estate professional. After all, they look to you for expert guidance and accurate answers, so it’s important to be prepared. Here are some of the questions that...Refinance Volume Way Up
Homeowners jumped on refinances this week, the Mortgage Bankers Association reported, acting on historically low rates, which continue to hover in record territory. Just over 75 percent of applications were refinances, according to the MBA, compared to 66 percent the...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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