How to Prepare for Gen Z’s Transition Into Homeownership
Just when you thought you had mastered marketing to millennials, it’s time to prepare for a new generation of homebuyers: Gen Z. According to realtor.com®’s fourth quarter generational propensity report, these tech-savvy adults now own about 2% of the...
How to Solve Your Prospecting Challenges
One of the proven strategies of top-producing sales professionals is their ability to data-mine the upper echelon of their contacts rather than spend extra time, money and energy converting low-level leads. Let’s face it; making prospecting calls reeks of...
Berkshire Hathaway HomeServices Expands in Pacific Northwest Region
Berkshire Hathaway HomeServices recently announced its continued growth in Washington with the addition of Gala Realty Group. The brokerage will add seven real estate professionals and one office operating as Berkshire Hathaway HomeServices Walla Walla Realty. The...
FHFA Highlights Importance of Data Disaggregation During Hispanic Heritage Month
As we observe National Hispanic Heritage Month—a celebration of Americans with ancestors in Spain, Mexico, the Caribbean and Central and South America—we want to highlight how FHFA approaches race and ethnicity subgroup data. Latino Americans have historically faced...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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