4 Metrics Buyer Agents Can Use to Quantify Their Value
The value of buyer agency remains under a microscope, with each successive commission lawsuit asserting more explicitly that buyer representatives are underworked and overpaid. While most consumers are not closely following these developments, with another trial...
Single Women Homebuyers Redefining Market Norms and Trends
Women are a dominant force in the U.S. real estate industry, comprising 62% of REALTORS®. Moreover, single women are the second-largest group of buyers after married couples. Therefore, it’s fitting that we celebrate how women impact the real estate market during...
Challenges and Limitations of Price Per Square Foot in Real Estate Valuation
Price per square foot emerges as a foundational metric within real estate, offering a rudimentary gauge for assessing property values. By dividing a property’s price by its total square footage, PPSF yields a figure that ostensibly facilitates direct comparisons...
Mortgage Rates Dip Down This Week
Mortgage rates dipped slightly this week edging down from last week’s average of 6.94%, to 6.88% this week, according to the latest Primary Mortgage Market Survey® (PMMS®) from Freddie Mac released Thursday. This week’s numbers: The 30-year FRM averaged 6.88% as of...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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