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Percy.ai—a leader in data intelligence and fintech marketing for the real estate and mortgage sectors—has announced the appointment of Lisa Larson as its new Chief Strategy Officer. With over two decades of expertise in real estate property technology across North America, Larson will spearhead the development of AI and Machine Learning strategies and manage the advancement of business and product initiatives at Percy.ai.

“Lisa’s deep knowledge and experience with AI perfectly complement Percy’s current goals. She has consistently proven her ability to launch exceptional real estate products and her recent achievements in AI integration technology highlight her adaptable skills and visionary mindset,” said Charles Williams, founder and CEO of Percy. “Lisa is a transformative leader whose strategies have significantly contributed to scaling businesses effectively and we’re thrilled to have her join our team.”

Larson’s prior role as Managing Director at Restb.ai saw her at the forefront of integrating cutting-edge AI and computer vision technology for prominent real estate brands including CoreLogic, Blackstone, RE/MAX, and ICE, according to a release. Her leadership has consistently paved the way for innovative, AI-driven solutions in the industry, earning her the title of 2024 Futurist by RISMedia for her contributions in AI and computer vision.

In her new capacity, Percy stated that Larson will oversee the Percy Market Intelligence Platform, a proprietary tool that leverages machine learning to provide real-time market insights and pre-mover data to real estate professionals, mortgage loan officers and consumers. Her vision is set to maintain real estate professionals at the forefront of transactions, ensuring they remain central to the home buying process.

“I am excited to join the visionary team at Percy and lead the advancements of their innovative Market Intelligence Platform,” said Larson. “The senior leadership at Percy is deeply committed to providing our clients with the most advanced AI and ML tools, ensuring they excel in today’s fast-paced real estate market. Together, we are focused on positioning Percy as the premier provider of real estate behavior intelligence for brokers, agents and loan officers.”

Larson said she also serves as Corporate Committee member for the REALTORS® Relief Foundation and is a frequently featured AI speaker at major real estate conferences. Her commitment to AI technology continues to influence the real estate sector positively, driving it towards more sophisticated and powerful AI solutions.

For more information, visit https://percy.ai/.

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