ERA Real Estate Launches ‘Move Up’ Campaign
ERA Real Estate has announced the launch of a new marketing campaign, “It’s time to move up,” to reinforce the ERA ® brand’s promise to both agents and consumers. The campaign leveraged findings from agents and consumer research and builds on the ERA ® brand’s 99%...
The Hidden Dangers of a Weak Personal Brand
In the competitive landscape of real estate, your personal brand is your most valuable asset. It’s the foundation upon which you build your reputation, attract clients and differentiate yourself from the competition. Think of your brand as a house: a solid foundation,...
Commission Rates Drop After Settlement—but by the Least in the Northeast
Are real estate commissions falling? Every REALTOR® has been asking that since NAR’s rule changes mandating buyer agent agreements went into effect earlier this year. RISMedia’s 2024 Contract & Commission Study—surveying 1,300 agents and brokers—found that yes,...
RESO Announces 2025 Board of Directors Election Winners
Real Estate Standards Organization (RESO) has announced the results of the 2025 Board of Directors election for five open seats, director appointments and the board’s Executive Committee for the next year. “It is a pivotal year for organized real estate, and our...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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