It takes 52 touch points to move a home buyer from initial contact to closing. Will your systems facilitate that process? Learn more.
In case you missed this month’s previous tips:
6 Steps to Driving Real Estate Success with Tools and Systems
Fuel your real estate success with these six tips for growth using technology, tools and systems. Learn more.
Real Estate Tech Powers Recruitment and Retention Efforts
One California broker is seeing big results from his commitment to technology and follow-up systems. See what’s working for him. Learn more.
Southern California Broker Sees Explosive Growth with Tools & Systems
Learn how one Pasadena broker grew his office to 150+ agents by leveraging today’s latest technology. Learn more.
More news from Realtor.com:
6 Steps to Driving Real Estate Success with Tools and Systems: A Case Study
Paul Argueta, Broker/Owner of Real Estate Heaven in Pasadena, California started out as a single agent working in his family business. He went on to become a broker and built a team of more than 150 agents, which gained him recognition as one of the fastest growing, privately held companies in America according to Inc. Magazine.
How did he achieve this success? Like many agents and brokers, it was born from the adoption of tools and systems that streamlined his business, made his agents more effective and allowed for higher conversion.
Let’s explore the steps you can take to achieve real estate success with the backing of tools and systems:
#1: Acknowledge the Need
At the company’s five-year mark, Argueta’s team was closing between 400 and 500 units per year, yet referral and repeat business was lacking. He acknowledged the need for technologies that would help them capitalize on this missed opportunity. He also knew implementing these new technologies would help drive his recruitment and retention efforts.
#2: Set Your Goals
Argueta set out to find technologies that he could implement to help his team reach their goal of recapturing past clients and their sphere of influence, with the overarching goal of building a suite of products that could be marketed to his agents as a one-stop-shop for their lead generation, nurture and follow-up.
#3: Map Out the Technologies
Filling his pipeline with leads from pay-per-click advertising and realtor.com®, Argueta found Top Producer® CRM and its Market Snapshot® tool would solve their lead nurture and incubation need, while FiveStreet offered the instant response and lead routing technologies they needed to manage distribution amongst 150 agents and three offices.
#4: Utilize Tools That Play Nice
Often, too much focus on technology can take us away from the business of selling real estate – the relationship building aspect of our industry that’s so vital. Selecting a suite of technologies that play nice with each other and are effectively streamlining your day is key to limiting the amount of extra work you put in.
The tools Argueta selected were the perfect choice for streamlined efficiency, with each system’s strengths coming together to create the robust suite of products they needed to reach their goals.
#5: Promote Adoption
Adoption of new technologies can be tough, whether for a single agent, team or office. Argueta encouraged adoption by promoting this technology package to his agents, which offered a guaranteed number of leads per month, as well as the systems and tools to work them.
When asked about the difficulty of getting agents to adopt new technologies, Argueta says, “Any broker would be lying if they didn’t encounter that challenge. What I’ve learned is that even though we build value with these systems, people have to know about them.”
He personally utilizes the same technologies for his own business and attributes much of his success to using these tools. It’s an actions-speak-louder-than-words type scenario for Argueta.
#6: Try, Try Again
Growing your business – whether a single agent or team – takes time and effort. In fact, arecent study shows that it takes an average of 52 touch points to move a home buyer from first inquiry to closing. 1 If you give up on touch number three, you’re not going to make it to the closing table.
When in doubt … try, try again. And, make sure you have the systems in place that will automate this process so you can focus on the business of real estate.
Take Your Business to the Next Level
Paul Argueta’s story is just one of the many stories we hear where agents and brokers leveraged technologies and systems to grow their business. Take the next step for your business and contact a member of our team today to discuss the specific products and services that can be bundled to meet your growing needs.
1Source: BuilderOnline.com, Home Buyer’s Top Five Touch Points, September 2015
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