As a real estate agent, you’re always looking for lead generation tips that produce high-quality leads while remaining cost-effective. Staying relevant and reaching new audiences can be challenging. It’s easy to get caught up using the same methods, even if they aren’t working for you. So, why not mix it up and try something new?
Here are a few ways you can leverage presentations for lead generation. The best part? These suggestions can all be done quickly and easily for those agents using Moxi Present. All you need to do is create a new presentation, fill in the parameters, and the MLS data will auto-fill.
Put together a thorough neighborhood recap and promote it via your go-to channels.
Create a neighborhood recap of the transactions in a given area over the past quarter or year to date. Select a handful of home sales that happened within your chosen area and timeframe to give a market snapshot, comparing properties and showing trends. This ease is what makes neighborhood recaps possible as an efficient lead generation source.
Check out this neighborhood recap presentation to get an idea of what you could include for your local area.
Once you’ve created a robust neighborhood recap, it’s time to promote it through multiple channels for lead generation. The presentation can serve as its own landing page using Moxi Present, or you can post it to a blog post. Then drive traffic to it through social media (both organic and paid), paid search ads, and email marketing. Different agents prefer different channels, so select which ones work for you and your audience. Find where your strengths are and where you generate leads most effectively, and leverage those channels with the valuable piece of content you’ve created. If you like more traditional marketing methods, you could also choose a local printer to print a handful of presentations onto nice paper and mail out hard copies.
If someone looking for a home in an area sees your neighborhood recap online, finds it valuable, and learns from it, you instantly become a trusted advisor. You are then someone who can guide them through a thoughtful, educated decision-making process, because you’ve already proven that you have the know-how and expertise that they need.
Create an open house tour presentation and share it with your sphere.
Another avenue to lead generation is to leverage those open house presentations a little further. Using your presentation builder, create a more robust open house presentation, showing several open houses in the area. This is an opportunity to really showcase your experience with the homes in the area while advancing your personal brand. Homeowners appreciate the feeling that their REALTOR® knows their aimed neighborhood like the back of their hand. It’s a token of comfort in a taxing process.
Once the presentation is created, share it via email marketing along with a strong call to action for lead generation. Those who’d like a showing can give you a call directly. Similar to the neighborhood recap method, this presents thorough, interesting information to those who may be thinking about buying or selling in the area.
It’s a perfect scenario: They’ve been thinking about making a move, are entering a new stage in life, or have been chatting with their spouse about moving. You present the information they need to move the conversation forward. Who should they contact if they want more information? You, of course. So, you meet up with them to discuss the market, the neighborhood, and, ultimately, the opportunity for you to find them their dream home.
For more information, please visit www.moxiworks.com.
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