In today’s rapidly changing real estate market, disruptors are everywhere. With new technologies continually developing and online services promising seemingly instant leads for little work, agents are experiencing a lot of confusion and frustration about how to best guide their business in the right direction.

While the industry is undeniably undergoing these changes, there are some things that should remain the same, and a commitment to training is one of them. The best way to adapt to and handle market disruptors is with solid skills rooted in fundamental business principles. Principles don’t change, tactics do. That’s why, no matter the conditions, great real estate agent training will always be your surefire course to success.

Here’s why real estate training is your secret weapon in 2020:

Boost Your Core Skillset
When your foundational skills are strong, everything else follows suit. If you keep refining and improving your core skillset, you’ll always be prepared to handle any situation and provide your clients with next-level, tailored professional service. In short, when your skills are better, your service is better! As your customers become more and more confident in your abilities, the trust will build and the relationship will deepen. Remember: Strong, long-lasting relationships are at the heart of every good business, so make building them your business!

Make More Money
Who doesn’t love a little more green in their pockets? When you have great skills, you increase your value as an agent. That’s because both past clients and new leads recognize your level of expertise, and are willing to pay for that value by way of referrals. Having a refined skillset means you provide phenomenal service by going above and beyond and always exceeding your clients’ expectations. In turn, your happy customers become walking, talking billboards for your business! They are no longer just clients; they become advocates who will send you referral after referral. As these referrals pour in, you’ll start earning more commissions and you’ll be on the way to building your fortune.

Last in the Business
New technology should empower agents, not replace them. The truth is, if you can be replaced by technology, there’s no way you will last in real estate. Technology has its place, of course, but investing in the kind of training that builds core skills is the only way to create a solid business that lasts and withstands all the challenges of the market. Your skills pay the bills, so you must commit to working on them!

If you want to develop professionally, you must constantly seek out the best real estate training programs that will help you update, finesse and refine your skillset. By undertaking training, you’ll not only boost your skills; you’ll make more money and last decades in real estate. Buffini & Company offers The Pathway to Mastery—Essentials, a real estate agent training program that dives deep into all the fundamentals. Check it out and see what solid training will do for your business.

Brian Buffini immigrated to San Diego from Ireland in 1986 and became a top-performing REALTOR®. He then founded Buffini & Company to share his powerful lead-generation system. Buffini & Company has trained more than 3 million people in 37 countries and coaches more than 25,000 business pros. Today, Brian’s a New York Times best-selling author and reaches over 6 million listeners a year through “The Brian Buffini Show” podcast. For more, visit buffiniandcompany.com.