The spring market is in full swing, and if you can take advantage of the sizzling market, while navigating inventory challenges, you’ll have a clear path to success this season. With so many agents vying for buyers’ and sellers’ business in any given market, standing out from the crowd is critical.
From being an expert on spring trends to participating in spring community events, here are some of the top things you can do as an agent this spring that’ll help you stand out in a crowded market:
Research past market trends. Right now, with housing markets on fire across the U.S., the timing of listings isn’t as important as it was in previous spring markets. However, pricing a home and juggling the multiple offers that a listing will likely get is still a job that requires a deft hand. Position yourself as your local area’s spring market by studying up on past seasonal trends and being able to quickly answer and related questions a prospective client may have.
Engage in local events. As the pandemic finally becomes manageable in this country, and a majority of the eligible population gets vaccinated, consider moving some of your marketing efforts offline. Try to get out and participate in outdoor community events. If you’re still not comfortable with the idea of being around that many people, though, consider sponsoring a local event or sports team as an alternative.
Be an advocate for curb appeal. Here’s an idea that blends the two listed above in a way. Have you ever considered hosting a free landscaping workshop? These are often held outside and it combines positioning yourself as a market expert with engaging with locals that live in your community. The interior of a home should look inviting in listing photos, especially if you’re having the home staged, but clients will love it if you put just as much care and thought into the exterior of their home as well.
Agents, what other tactics are you employing to stand out in your market this season?
Jameson Doris is RISMedia’s social media/blog editor. Email him your real estate news to jdoris@rismedia.com.