Editor’s Note: This article is the first part of a two-part series. Tune in next week to read about how you can refine your updates.
As a real estate professional, you need to leverage every social media platform available to you to stay on top of the game, including LinkedIn.
So how can you give your LinkedIn profile a much-needed makeover? Here are the first four profile elements to revise to make you shine.
Headline
Think of yourself and your professional contributions as a feature film and your LinkedIn headline as your film’s tagline. Since your headline shows up prominently every time you post on LinkedIn, it should announce you with fanfare and make you seem interesting and relevant to your audience. What experience can clients expect to have when they work with you?
Bonus Tip: For a solid SEO boost, try to include a few real estate keywords like “REALTOR®” and “home.” It’s okay to be straightforward; if you can’t be creative here, you’ll get another chance with your summary (see part two).
Profile Picture
Here is where a solid understanding of your brand comes in handy. For the consummate professional, a formal business headshot is preferable. It’s better if you smile, and it’s also helpful if the photo is recent (within the last five years). On the other hand, suppose you want to come across as friendly and laid-back. In that case, an unstaged, informal image is perfectly acceptable, so long as it’s up-to-date and your facial features are easily recognizable. Avoid old pictures, pictures taken at a distance, and photographs that include other people, as they may confuse your clients.
Profile’s URL
Like Facebook, LinkedIn allows you to create a custom URL for your profile page, making it easier to type into an address bar or display on a business card. Of course, your name works best, but if you’ve tried every combination you can think of, and everything is taken, try adding “Real-Estate” or “REALTOR®” or the name of your city or town.
Contact Information
Review and update the contact information in your profile. Your contact info and employment history should be up-to-date and reveal only the information you want to be displayed. You’ll have to go into your profile editor to access and change this information, as it tends to be hidden when you’re viewing your profile.
Make sure to come back for part two next week to polish off your LinkedIn!
Fathom Realty currently operates in 33 states with over 6,900 agents. Agents enjoy a higher net income through Fathom’s 100% commission, transaction fee compensation model, allowing them to invest more money into growing their business. Fathom agents also earn stock grants based on their contribution to revenue and company growth. To learn more about Fathom, visit www.fathomlife.com.
