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The October issue of RISMedia’s Real Estate magazine is now available, and not to be missed are several exclusive features, including an in-depth look at the CENTURY 21 Brand’s exploration of how the American dream of homeownership has evolved, and what that means for agents. In addition, we also look at CRD’s new class of award winners, the five regional winners for Real Estate Rookie of the Year, and a recap of the 36th Annual CEO & Leadership Exchange.

On the Cover

What’s Making Today’s Homebuyers Tick?

The CENTURY 21® brand explores the changing mindsets of Americans and what it means for tomorrow’s real estate agent.

A key part of the American Dream, homeownership offers a sense of belonging, stability and freedom—fostering a connection to community, with homeowners taking pride in their properties and neighborhoods. In recent years, however, this connection has felt out of reach for many Americans. In fact, in 2023, the U.S. Surgeon General released a report on America’s “loneliness epidemic,” which revealed that approximately one in two adults experience loneliness caused by social disconnection. Despite this feeling of separation and the recent economic challenges impacting the housing industry, today’s consumers maintain a feeling of excitement and joy associated with owning a home and the potential for connection of joining a community, according to a new consumer study commissioned by global real estate leader Century 21 Real Estate. In this month’s cover story, discover what’s driving the decisions of today’s buyers—what they’re thinking about as they embark on the journey of purchasing a home and what they’re looking for beyond the property itself.

Highlights

Introducing the Center for REALTOR® Development’s 2024 Award Winners 

The National Association of REALTORS®’ Center for REALTOR® Development (CRD) regularly recognizes deserving members for their significant contributions to clients and communities. 

5 Agents Named Regional Rookie of the Year Winners 

Here, meet the Regional Rookie of the Year winners for 2024, representing the Midwest, Northeast, South, Southeast and West. 

Real Estate’s Top Minds Convene to Chart a Path for the Future 

Take a look inside RISMedia’s 36th Annual CEO & Leadership Exchange in this special photo recap.

Visit our Table of Contents here to see all this month’s top features! 

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