Delta Media Group has announced the introduction of Intelligent Websites, a new AI-powered website experience designed to change how consumers interact with real estate websites and how agents turn those interactions into business opportunities.
Intelligent Websites is the first product introduced under Delta Connected Intelligence, the company’s new AI-powered technology designed to create more intelligent, connected experiences across its real estate websites, CRM and other tools. According to a release, Intelligent Websites allows consumers to interact naturally with a website, ask questions, explore properties and receive guidance throughout their search.
“Real estate websites have traditionally been designed to display listings and collect contact information,” said Michael Minard, CEO and owner of Delta Media Group. “We’re changing that experience. Your website should do more than display listings. It should engage visitors, guide their search and turn conversations into opportunities for agents. Intelligent Websites brings that capability directly into home search.”
The technology is designed to make searching for homes more conversational while creating new opportunities for real estate professionals to connect with prospective customers.
“We are all thrilled with this. It really speaks to where customers are today,” said Tara Siegel, VP of Marketing at Lewith & Freeman Real Estate, a 105-year-old independent brokerage and one of Northeastern Pennsylvania’s top real estate firms.
The release states that Intelligent Websites are the first core feature of Delta Connected Intelligence, the company’s new technology designed to integrate the latest in frontier AI-powered capabilities across its real estate platform.
Intelligent Websites represents the first consumer-facing component of this approach. The next phase, Intelligent DeltaNET, will focus on incorporating additional frontier-powered AI capabilities into the agent-facing tools.
The company’s new Action Center is another part of these ongoing developments, with planned capabilities designed to help agents identify priorities, recognize opportunities and determine appropriate next steps. Together, these technologies are designed to connect consumer engagement with agent action.
“The real opportunity for AI in real estate goes well beyond chat capabilities,” Minard added. “It’s about making all this new AI-powered technology work together. When a consumer interacts with a website, that information should become useful to the agent who serves them. Delta Connected Intelligence is how we’re bringing those experiences together, and Intelligent Websites is an important first step.”
For more information, visit deltamediagroup.com/intelligent-websites.
