AI-tech firm SERHANT. has announced the launch of SERHANT. Utah, bringing its proprietary AI platform, S.MPLE, and the largest media reach in real estate to Salt Lake City and Park City.
According to a release, SERHANT. Utah opens with more than 40 agents from firms including Berkshire Hathaway HomeServices, Engel & Völkers, Real, Sotheby’s International Realty, and Windermere Real Estate, who together have closed $700 million in sales over the past 12 months. Utah marks the firm’s sixth new market across the U.S. in 2026, following launches in Massachusetts, California, Texas, Colorado and Illinois earlier this year, and brings SERHANT.’s national footprint to 21 states.
Founded by Ryan Serhant, star and executive producer of Netflix’s hit series Owning Manhattan, SERHANT. has more than 11 million followers across social channels, making it the most followed real estate brand in the world. Every SERHANT. agent has access to S.MPLE, the firm’s proprietary platform, which puts AI-powered tools for lead generation, marketing and transaction management in agents’ hands.
“Buyers in markets like Park City can live anywhere in the world, and they expect the agents representing them to operate at the highest level. We’re launching with the best in the market, and our AI platform, S.MPLE plus our media engine will give them the reach to put every listing in front of the right buyer, wherever that buyer is,” said Ryan Serhant, founder and CEO of SERHANT.
The company notes that SERHANT. Utah is led by Bridgette Osguthorpe, as managing director and principal broker, bringing more than 20 years of real estate experience and extensive executive leadership in Utah’s luxury market. She previously spent more than 16 years at Summit Sotheby’s International Realty, most recently as president and managing broker. A Salt Lake City native, Osguthorpe developed an early interest in real estate while watching her father build a career in property development across Utah. She started her career in commercial real estate in Arizona before returning home. At SERHANT. Utah, she leads agent recruitment, mentorship, and brokerage operations, building a culture designed to help agents grow sustainable, high-performing businesses.
“When I looked at what SERHANT. has built, nothing else compared,” said Osguthorpe. “The tools and resources they give agents for their day-to-day business are best in class, and they pair that with genuine care for and connection with their people. That combination sets SERHANT. apart.”
Julie Snyder joins SERHANT. as a founding member from Summit Sotheby’s International Realty, bringing her Park City-based team, Inhabit Park City, and more than $350 million in career sales to the firm, the release stated. Named one of the Top 100 Sotheby’s International Realty advisors worldwide in 2025, Snyder closed more than $105 million in volume last year. That total includes representing the buyer of a legacy property in Park City’s Old Ranch Road area, listed at $25 million and purchased for an undisclosed record-breaking price. Snyder has worked in real estate for a decade and represents buyers and sellers across Park City, Deer Valley, and the Wasatch Back, on everything from fractional ownership to luxury estates, land, and investment properties. She graduated magna cum laude from Cornell University and built retail businesses before real estate. Active within her community, Julie donates a portion of every transaction to local organizations supporting winter sports, Park City’s trail system, and animal rescue, including U.S. Ski & Snowboard, Mountain Trails Foundation, and Nuzzles & Co.
“Becoming a founder at SERHANT. Utah was about finding a company that better matches the way I think about real estate,” said Snyder. “SERHANT. has built a company around marketing, media, technology, creativity, and innovation in a way that feels aligned with where this industry is headed. I’m excited to bring those tools to my clients while continuing to deliver the same local knowledge, strategy, and personal service that have always been at the center of my business.”
SERHANT. Utah’s launch roster brings together top producers from across the state’s leading brokerages, including:
- From Berkshire Hathaway HomeServices: Leigh Ann Gray and Jonathan Burky; Tara Vaught
- From Engel & Völkers: Olivia Bostwick; Nate Sase and Madison Hammond
- From Real: Jenna Gianneschi; Jen Hutto; Tyler Shenk; Kyle Tucker; Jessica Williams and Crosby Nnah
- From Sotheby’s International Realty: Kelle Cobble; Brennon Dahl; Melissa Goff; Alicia Holdaway; Adrian Maco; Jacquelin Perry; Julie Snyder; Randi Thompson; Amy Volcic
- From Windermere Real Estate: Tara Airhart; Bryce Behmer; Cameron Boone; Jake Taylor and Sean Baumann
Founded in 2020 and first expanded outside of New York in 2023, SERHANT. now operates in 20 markets nationwide.
Learn more at serhant.com.
