Leading real estate solutions provider PCMS Consulting continues to evolve its à la carte model after another successful year in 2013. The company offers best-in-class technology solutions and real estate consulting to brokerages nation-wide. PCMS will add several new solutions in 2014 while continuing to refine its consulting, Internet marketing, lead response, and brand loyalty platforms.
“We’re planning a much bigger emphasis on turnkey solutions for real estate brokerages this year. Specifically businesses that are looking to generate more leads through their online channels,” states Jose Perez, Founder and President of PCMS Consulting. “Every brokerage wants to improve ROI on all their marketing and technology investments. But they’re particularly focused on money they budget for Internet marketing. They want to know how much they need to spend to drive, capture, and retain consumers online. We offer the tools and expertise brokerages need for online marketing and brand building.”
States Victor Lund of WAV Group, “Before PCMS came along, brokers had to manage systems integration on their own or hire a firm like WAV Group to shepherd the process. PCMS has assembled some great technology systems that pull tools and brokers together in one place.”
PCMS Consulting is the exclusive reseller for three highly regarded technology firms: Terabitz, One Cavo, and NextDeal.
• Terabitz, an early innovator in real estate Internet solutions, provides enterprise web marketing platforms for medium to large brokerages. 2013 highlights for the Silicon Valley company included the bold re-design of two long standing clients’ sites, Nathan Grace Real Estate (www.nathangracerealestate.com) and Better Homes and Gardens Gary Greene (www.garygreene.com). This year Terabitz plans to introduce several new features that promise to enhance the consumer experience.
• One Cavo, a lead response contact center for brokerages, responds to Internet leads from both brokerage and third parties sites. Their Rapid Response Team will scrub, then warm transfer Internet leads to the brokerage or agent within 15 minutes. In 2013 One Cavo introduced exclusive technology that tracks how well lead sources perform for their clients, as well as the performance of agents after lead transfer. In 2014, One Cavo will be launching a new lead conversion report that will track a lead from the time it enters the system to the time it closes. The first of its kind in the industry, it will allow brokerages to fully understand and improve ROI for their Internet marketing.
• NextDeal builds brand loyalty for brokerages of every size, helping agents effortlessly increase referrals and repeat business with their groundbreaking post-close marketing technology. Through NextDeal, brokerages and agents maintain a relationship with clients as long as they own their home. Using closing documents, the platform sends relevant email messages 6 – 8 times per year (i.e. mortgage interest information, homestead exemption reminders, etc.). NextDeal also tracks how often the homeowners access their closing documents and then notifies the broker and/or agent when a consumer might be back in the market. 2013 saw dramatic growth of the company now doing business in 40 states through their extensive title agency customer-base. 2014 will see a new release of NextDeal with added functionality granting brokerages greater control of their post-close relationships with consumers.
With its many website and call center clients, PCMS Consulting is uniquely positioned to help brokerages determine how to better drive and engage traffic on their sites. The company is adding additional solutions to help brokerages gain or maintain market leadership online, and in 1Q 2014 will launch an audit service focused on real estate SEO and content marketing. “As we begin working with clients on their sites and lead response, we often uncover issues that they didn’t know they had.” comments Perez. “It makes a lot of sense for them to engage the firm that also works with their web vendor and/or call center.”
Other PCMS initiatives include a new version of its popular Camp REinvent™ idea sharing program. The program is geared to multi-office companies who want to maximize business in the recovering economy. The new Camp REinvent™ will feature tracks focused on where brokers will need to dominate over the next 2 – 5 years. Topics include the future of real estate marketing; where and/or when to spend budget dollars on trending tools and services (while avoiding fads); how brokers and agents can meet the expectations of today’s sophisticated consumers, and Millennial homebuyers as a growing demographic.
For more information, visit www.pcmsconsulting.com.
