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Targeted Media vs. Mass Media: Pros and Cons

RISMEDIA, Feb. 6, 2007-Home buyers today are looking for one-stop shopping now more than ever before. Paging through the Sunday paper's real estate section is a thing of the past. Targeted publications like Harmon Homes magazines and HarmonHomes.com aim to assist...

Ask the Expert: What Advertising Ideas Create the Best ROI?

RISMEDIA, Feb. 6, 2007-The advertising initiatives that yield the best return on investment was the topic of discussion during a recent RISMedia interview with Prudential California Realty Broker/Owner Jose Dos Ramos from Burlingame, California. Here, his insights....

Three Reasons Why Agents Don’t Maximize Internet Leads

By Glenn Houck RISMEDIA, Feb. 5, 2007-Converting Internet leads in real estate is like trying to find needles in a haystack, and since each needle is worth $6,000 or more in commissions, finding that golden needle is extremely rewarding. It's a widely known fact...

Seizing the Opportunity, Claiming the Future

Help-U-Sell leads the consumer revolution in real estate By Stephanie Andre RISMEDIA, Feb. 5, 2007-"Agents and brokers get paid a lot of money for a small amount of work." "I think of real estate agents as ‘money-hungry'." "Real...

Your Food: To Wash or Not to Wash

While Chicken Should Stay Away From the Sink, Pineapple Needs a Scrubbing RISMEDIA, Feb. 5, 2007-(ABCnews.com)-It's a problem that affects 76 million Americans, and it starts in the kitchen: contaminated food. Roughly one in four people will get sick every year...
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