How Oppy’s AI Assistants Are Revolutionizing Real Estate—and Why Brokers Can’t Ignore It
When a new lead fills out a contact form at 10:47 p.m. on a Tuesday, the clock starts ticking—but the competition doesn’t wait. In real estate, response time isn’t just a metric; it’s often the difference between securing a client or watching them move onto the next...
Below 6% Rate Expectation This Spring Has ‘Disappeared’
Freddie Mac reported today that mortgage rates increased this week, still being driven by geopolitical tensions and sticky inflation, according to economists. The average mortgage rate increased 7 basis points to 6.37%, up from 6.30%, last week, according to the...
What Zillow’s 20-Year Brand Playbook Can Teach Every Real Estate Agent
Twenty years ago, Zillow’s first marketing move was a product that solved a real problem and got people talking—neighbors comparing Zestimates, consumers saying, “I found this on Zillow” to their agents. No Super Bowl ad. No massive media budget. No...
Mortgage Applications Down 4.4%, Average Loan Size Reaches 36-Year High
Mortgage applications declined for a second week in a row as economists point to economic uncertainty and geopolitical tensions continuing to weigh on activity and drive mortgage rates up. According to the latest Market Composite Index from the Mortgage Bankers...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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