by Beth McGuire | Oct 9, 2023 | Uncategorized |
It is a question that will get you completely different answers from nearly everyone you ask: How should I be marketing? While plenty of people will have strong opinions—and even more will try to pitch you on their product or training—it can be overwhelming to try and...
by Beth McGuire | Oct 9, 2023 | Industry News, Latest News, National, News |
While all eyes are on 2024, MLSs across the board are doubling their commitment to ensuring that brokers end the year on a productive note. Whether that means breaking down barriers or introducing new technology to make accessing data easier, it’s more important than...
by Beth McGuire | Oct 9, 2023 | Industry News, Latest News |
Better Homes and Gardens Real Estate LLC has announced its 2022 nomination-based Excellence Award recipients. With a network of approximately 12,200 affiliated sales professionals, associates nominated their broker and sales associate peers who have proven to...
by Beth McGuire | Oct 9, 2023 | Agents, Best Practices, Brokers, Industry News, Latest News, Luxury, National, News, Premier |
In the dynamic world of real estate, the increase of “secret listings” has raised eyebrows recently. Known by various names such as “pocket listings,” “SBI” or “internal office listings,” these practices have ignited a debate within the real...
by Beth McGuire | Oct 9, 2023 | Agents, Best Practices, Brokers, Industry News, Latest News, Marketing |
At its most basic level, promoting a listing follows the same credo as the famous five “Ws”—who, what, when, where and why. Ultimately, agents are trying to connect an attractive real estate opportunity to the best potential buyer. It’s ‘Storytelling 101.’ But the...