Op-Ed: The MLS is Not a Product. It’s Infrastructure.
Above, Howard “Hoby” Hanna IV I have spent my career in this industry watching the Multiple Listing Service (MLS) do what it was designed to do: create a level playing field where brokers of every size, every model and every strategy can compete on merit. The MLS made...
Report: April Home Prices Posted Strongest Monthly Gain in Nearly Two Years
A new report from data provider Intercontinental Exchange, Inc. (ICE) shows U.S. home prices rose to their strongest single-month gain in nearly two years. The May ICE Mortgage Monitor analysis found prices rose 0.32% in April on a seasonally adjusted basis and while...
How Oppy’s AI Assistants Are Revolutionizing Real Estate—and Why Brokers Can’t Ignore It
When a new lead fills out a contact form at 10:47 p.m. on a Tuesday, the clock starts ticking—but the competition doesn’t wait. In real estate, response time isn’t just a metric; it’s often the difference between securing a client or watching them move onto the next...
Below 6% Rate Expectation This Spring Has ‘Disappeared’
Freddie Mac reported today that mortgage rates increased this week, still being driven by geopolitical tensions and sticky inflation, according to economists. The average mortgage rate increased 7 basis points to 6.37%, up from 6.30%, last week, according to the...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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