Mortgage Rates See Little Change; Inflation Sidelining Would-Be Buyers
Buyers who are waiting for rates to come down before making their home purchase will likely have to wait until next year for that to happen, according to economists commenting on this week’s mortgage data. Mortgage rates changed little from last week, with the latest...
Why Unlock 2026 Should Be on Every Agent’s Calendar
Every October, I look around the room at Zillow Unlock and think: These are the agents who aren’t going to spend Q4 hoping things turn around. They came to Las Vegas with questions—about where buyers and sellers are headed, how to use AI to level up their...
Mortgage Applications Decrease as Affordability Challenges Continue
While mortgage rates and applications changed little last week, home-purchase applications retreated and were lower than last year’s pace, signaling to economists that continuing affordability challenges and economic uncertainty remain in place for price-sensitive...
Cash Buyers Pull Back Faster Than Overall Market: Report
A bird’s eye view of the national housing market shows cash buyers are pulling back as positive changes in market dynamics like increasing inventory and moderating prices are allowing more financed buyers to compete; however, like the saying goes, a closer look at...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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