Listings: Presenting Your Industry First
As a new agent, going on listing appointments can be intimidating, even scary. On a recent coaching call, I had an agent ask what she should do to help her feel more confident and competent when she goes out on appointments because she is young and new to the...
New Agents: Branding Yourself as Human
Being likable and relatable is one of the best ways to market yourself to potential clients. Although likability is an objective quality that can’t really be taught, there are steps you can take to make yourself more relatable to buyers and sellers. As a newer...
Stay Engaged: Always Get the Next Appointment
Your Hairdresser Does—So Can You Having a difficult time converting new leads into clients? Agents tell me all the time they can’t keep a new buyer engaged and lose the opportunity. You show them a house, and then what? They start emailing you, and it’s...
Housing Costs Ease for Homeowners, but Rise for Renters Post Financial Crisis
A decade after the housing crisis, a U.S. Census Bureau report shows that the housing cost burden has eased for homeowners, but has remained stagnant for renters since the peak of the recession. Recent data from the American Community Survey (ACS) analyzes the...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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