by Beth McGuire | May 8, 2026 | Agents, Best Practices, Brokers, Industry News, Latest News, Lead Story, National, News |
When a new lead fills out a contact form at 10:47 p.m. on a Tuesday, the clock starts tickingâbut the competition doesnât wait. In real estate, response time isnât just a metric; itâs often the difference between securing a client or watching them move onto the next...
by Beth McGuire | May 7, 2026 | Industry News, Latest News, National, News |
Freddie Mac reported today that mortgage rates increased this week, still being driven by geopolitical tensions and sticky inflation, according to economists. The average mortgage rate increased 7 basis points to 6.37%, up from 6.30%, last week, according to the...
by Beth McGuire | May 6, 2026 | Agents, Best Practices, Brokers, Industry News, Latest News, National, News |
Twenty years ago, Zillow’s first marketing move was a product that solved a real problem and got people talkingâneighbors comparing Zestimates, consumers saying, “I found this on Zillow” to their agents. No Super Bowl ad. No massive media budget. No...
by Beth McGuire | May 6, 2026 | Industry News, Latest News, National, News |
Mortgage applications declined for a second week in a row as economists point to economic uncertainty and geopolitical tensions continuing to weigh on activity and drive mortgage rates up. According to the latest Market Composite Index from the Mortgage Bankers...
by Beth McGuire | May 5, 2026 | Agents, Brokers, Industry News, Latest News, Lead Story, National, News |
Fierce portal giant competitors Zillow and Realtor.com have announced a new collaboration where, beginning this summer, Zillow Preview pre-market listings will also be available on Realtor.comÂŽâlisted as âRealtor.com Previewâ listings. The move, being hailed by the...