Paid Leads vs. Prospecting – It’s Not ‘One Size Fits All’
There has been lively debate on the merits of prospecting for leads versus using a paid lead program. At realtor.com® and Top Producer® we provide both solutions – and what we offer is segmented by where your agents are in their careers. A newly licensed agent...About RISMedia’s Real Estate Information Network® (RREIN)
RISMedia launched RISMedia’s Real Estate Information Network® (RREIN) in 2010 in an effort to combat the consumer perception of “brokerage sameness” and identify those real estate firms most committed to serving the needs of today’s consumers. Today RREIN has...The Four Cornerstones of Superior Customer Service
The heart of any company can be found beating inside the walls of its customer service department. Providing superior customer service after the sale is a smart business decision that pays long-term dividends. All the money that companies spend on sales training,...No Trust or Rapport? No Sale or Referrals.
Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale because you didn’t establish sufficient trust and rapport with your prospect. Once you have developed trust and rapport, you’ve actually got the hard part behind you and...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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