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Powerful Negotiating Skills: The Keys to Getting a ‘Yes!’

By Marylyn B. Schwartz, CSP RISMEDIA, October 2008-Whether the task at hand is achieving the release of hostages, getting a fugitive to surrender or ensuring that the buyer has the best chance of getting all the appliances included with the transaction, Roger Dawson...

Winning Strategies for a Soft Market

By Rich Levin RISMEDIA, October 2008-Let’s get the facts straight. I have looked at the data and in nearly every market across the country sales volume is down significantly. Most markets are off by over 25%. That means there are over 25% less commissions to be...

Creating Your Value-Added Proposition

By Joe Cooke RISMEDIA, October 2008-Are you having trouble getting referrals? Do you experience difficult clients, tough closings and sporadic paychecks? Some of that is just the nature of the business, but some of that trouble might be avoidable. How? Take a hard...

Branding: Not as Easy as It Looks

By Cliff Baird RISMEDIA, October 2008-In a previous article on branding, we determined that there are really only five objectives that a great brand must achieve: 1. Delivers the message clearly 2. Confirms your credibility 3. Connects your target prospects...
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