Maximize Your Real Estate Team’s Lead Conversion
Opportunities aren’t lost. They go to someone else. Not a phrase I like to be reminded of; however, it’s true. We think we lost the lead, and in reality, that potential client did buy or sell with someone else. Not cool. Making sure your team has an...
The Art of ‘BRT’: Building Relationships With Trust
Looking back at the factors that have helped create a sustainable business model for over 20 years, I reflect on marketing strategies, sales skills, training and always trying to do the right thing, in addition to a variety of other factors that can—and...
The Headline-Making Markets Are Softening
In the expansion following the recession, the conversation in housing has lingered on markets like Denver, Portland and Seattle—places where prices have risen sharply, and demand is discouragingly mismatched with supply. Now, the hottest markets’ prices are...
Furniture Subscription as a Sales Tool
First impressions are extremely important when you’re showing a property to potential buyers. In fact, that initial viewing or photo can make or break the sale. When a person walks into a space that they could eventually be calling home to their family, they...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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