Making the Next Play: With Instant Offers, Zillow to Begin Buying and Selling
Zillow announced on Thursday it is becoming a buyer and seller through its Instant Offers platform, beginning in Las Vegas and Phoenix with Premier Agents this spring. Arik Prawer, formerly chief integration officer at Invitation Homes, has been appointed chief...
Disenfranchised First-Timers: Solving the Need for Entry-Level Housing
This month’s National Association of REALTORS® (NAR) Power Broker Roundtable discusses the affordable housing shortage, and potential solutions. Moderator Christina Pappas, District Sales Manager, The Keyes Company, Miami, Fla.; Liaison for Large Firms &...
‘This Is Us’: Engel & Völkers Exchange 2018
In the modern real estate industry, new technology and business models have been prompting brands to mobilize in an attempt to stay relevant among an ever-evolving demographic of agents, homebuyers and sellers. This year alone the industry has seen brands ultimately...
Social Skills: Is Nextdoor the New Way to Farm Neighborhoods?
Most apps try to cast a wide net in order to capture the largest audience possible. While this is useful in building referral networks within the industry, real estate agents most benefit from targeted marketing on a local level, rather than nationwide. They can more...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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