by Susanne Dwyer | Oct 5, 2017 | Best Practices, House Canary, Latest News, Lead Story, Trending |
“Know, like and trust” is a three-step process that agents need to master in order to convert more of their own lead database. Most leads start out as strangers who transition into a warm lead and then evolve to someone that “knows” you as...
by Susanne Dwyer | Oct 5, 2017 | Best Practices, Broker, House Canary, Latest News, Lead Gen, News, Spotlights, Trending |
In the following interview, Kelly Norris, executive vice president and general manager of Heritage Sotheby’s International Realty in Napa, Calif., discusses lead cultivation and generation, realtor.com®, training and more. Region Served: All of Napa County, some...
by Susanne Dwyer | Oct 5, 2017 | Agent, Agent, Best Practices, Best Practices, Business Insights, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media |
It isn’t all about phone calls anymore—and we promise: knocking on strangers’ doors isn’t the status quo, either. Your clients prefer to be communicated in a variety of different ways, often depending on the generational attributes that distinguish...
by Susanne Dwyer | Oct 5, 2017 | Apps/Gadgets, Best Practices, Best Practices, Broker, Broker, Innovation, Latest News, Technology, Trending |
From different brokerage models to new real estate technologies, the real estate industry is transforming—but despite all the investment and innovation, the transaction remains unchanged. Lead to Close is DocuSign’s strategy to make real estate transactions...
by Susanne Dwyer | Oct 5, 2017 | Buying/Selling, House Canary, Latest News, News |
Not to be overshadowed by the recent focus on millennial and boomer homebuyers, Generation Xers are making something of a buying comeback in today’s real estate market. Here’s why this trend is significant. Members of Generation X (ages 37-51) have been...