How to Read Your Prospect Like a Book
Top salespeople and the most successful managers recognize the importance of nonverbal communication in the selling process and have learned to “listen with their eyes.” They understand that one of the easiest and most effective ways to close sales is to...How to Target Your Audience Like a Politician
(eM+C)—The political campaign season is in full swing and this year we’ll see politicians make ample use of Facebook, Twitter, blogs, and display and text ads to drum up support. Unlike traditional mass media vehicles, communicating key issues to a diverse...How to Tell When Your Seller Means Business
Being in real estate has always required a certain level of hand-holding and diplomacy. Yet today, more than ever, those of us who work with sellers are putting our counseling skills to the test, due to consumer confidence that’s taken a beating in a down economy....How to Beat the Competition and Buy a Foreclosure
(MCT)— Finding a bank-owned home for sale these days is hard enough. Actually buying one is an even bigger problem. Last year the supply of bargain-basement, foreclosure homes shrank, as banks temporarily stopped trying to repossess properties to review possible...How to Dig Deeper for Real Customer Satisfaction
A traveler attempting to book a plane ticket by phone became frustrated after choosing from a menu of endless options then waiting on hold for 20 minutes before eventually being transferred twice, the second time to a dial tone. When she called back, the first live...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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