by Susanne Dwyer | Mar 18, 2020 | Agent, Best Practices, Branding, Latest News, Lead Gen, Marketing, Niche, Trending |
Your specific market niche depends on your brand. Learn from the example of Nike. The white swoosh represents aspiration and motivation to billions of people throughout the world. When people see that logo, it says to them that “If you want to achieve athletic...
by Susanne Dwyer | Mar 12, 2020 | Agent, Best Practices, Latest News |
In real estate, it’s all about that first impression. A strong first touch and effective follow-up are critical for converting leads to clients. So, we’ve been gathering data to learn what methods work best for lead conversion. Unique Benefits of Texting...
by Susanne Dwyer | Mar 12, 2020 | Agent, Best Practices, Latest News |
Anticipating what your clients will want and need to know is a big part of being a successful real estate professional. After all, they look to you for expert guidance and accurate answers, so it’s important to be prepared. Here are some of the questions that...
by Susanne Dwyer | Mar 11, 2020 | Agent, Best Practices, Latest News, Lead Story |
The challenges that come with working with first-time homebuyers range from spending a greater amount of time educating them on the home-buying process to consoling them when they realize they aren’t going to be able to afford any of the homes they want to buy....
by Susanne Dwyer | Mar 11, 2020 | Agent, Agent, Best Practices, Best Practices, Latest News, Lead Gen, Marketing |
The real estate industry is changing rapidly. It feels like every week brings a shiny new object to the market that promises instant results for just a few easy payments. As more investors, technologies and agents jump into the business’ warm waters, making your...
by Susanne Dwyer | Mar 8, 2020 | Agent, Best Practices, Latest News, Lead Gen, Lead Story, Trending |
My good friend Charlie Oppler, the 2020 president-elect of the National Association of REALTORS® (NAR), and owner of one of America’s most prestigious regional brokerages, has been asking REALTORS® to become more political for years by following his lead in...