Does Home Surveillance Cross the Line?
Smile. You might be under surveillance. Does seller-imposed surveillance cross an ethical line? Agents, brokers and consumers are divided, with opposing views regarding safety and invasion of privacy. Lou Nimkoff, president of the Orlando Regional REALTOR®...
Taming the Time Management Monster
Seventy-two percent of more than 5,000 REALTORS® have told Dirk Zeller that their No. 1 business challenge is time management. “No other business or life challenge even comes close to the problem of managing our time,” he says. Zeller, CEO of Real Estate...
Marketing Tactics Change, but Principles Stay the Same
As the real estate industry evolves, technology advances and everything moves at lightning speed, it’s important to remember that while tactics change, principles don’t. The basic principles of creating a successful business are as relevant today as they...
Let’s Connect: 10 Best Practices on Social Media
In an industry that has feared change for so long, change has arrived, and it’s in the form of a technological revolution that has made an everlasting impact on real estate. Now, the question is whether or not brokerages can ride this wave of innovation and...
Agents: Lead With Perception
Let’s get one thing straight right out of the gate here: The real estate industry doesn’t have a lead generation problem. The industry has a lead conversion problem. You can generate leads all day, delivering hundreds of paid and unpaid leads to your...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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