10 Reasons Green Is the New Normal in Real Estate
The following information is provided by the Center for REALTOR® Development (CRD). In addition to the obvious benefits to the triple bottom line—people, planet, profit—below are 10 aspects of today’s world intended to help real estate professionals understand...
Financial Literacy Month: Educating Clients on Budgeting and Credit Scores
April may be Financial Literacy month, but in the real estate industry, agents rely on the state of their clients’ financials year-round. The current spring market is proving to be an environment in which consumers with healthy financials thrive. It’s...
Using Generational Preferences in Your Property Marketing Mix
The following information is provided by the Center for REALTOR® Development (CRD). It probably comes as no surprise to you that communication preferences vary considerably across generations. This is largely a result of what communication method each generation grew...
Going the Distance With Global Referrals
Imagine in one week visiting Bodrum, Turkey; Vanderbijlpark, South Africa; Baku, Azerbaijan; Santa Ana, El Salvador, and a town called Mtskheta in Georgia. For good measure, mix in trips to Vanua Levu, Fiji; Vilcabamba, Ecuador, and Melbourne, Australia. Sadly, my...
Maximizing Your Most Important Technology
What’s the one thing all sales professionals have in common, and yet, each of theirs is completely different? Whether or not you’ve heard this question before, the answer is the same: your database. Simply put, the Census Bureau says that if you graduated...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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