by Beth McGuire | Oct 23, 2017 | Agent, Agent, Best Practices, Best Practices, Branding, Business Insights, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media, Trending |
We talk a lot about marketing in the real estate industry, but what exactly is it? Isn’t marketing just advertising your product or service? Not really. That’s rather like saying that cooking is just putting food on a plate. Sure, advertising is part of...
by Susanne Dwyer | Oct 22, 2017 | Agent, Best Practices, House Canary, Latest News |
When was the last time you had an ultimate customer experience? What experience(s) did you tell your friends about, and are those still top-of-mind for you? In your real estate business, do your clients experience a world-class process? Last year, I had the pleasure...
by Susanne Dwyer | Oct 21, 2017 | Agent, Agent, Best Practices, Best Practices, Broker, Broker, House Canary, Latest News, Lead Story, Marketing, Teams, Trending |
Control the listing, control the market. This concept is an industry fundamental. While this remains true, why discount the opportunity to make more money on the deal? Representing the listing is what costs real estate professionals the most financially, versus being...
by Susanne Dwyer | Oct 19, 2017 | Agent, Best Practices, House Canary, Latest News, Lead Story, Trending |
Many real estate agents wonder what it would be like to have their own brokerage. There are a number of benefits that come with being in charge of an organization, but this also means additional responsibilities. While you’ll often earn more, if you’re...
by Susanne Dwyer | Oct 19, 2017 | Agent, Best Practices, House Canary, Latest News |
Learn the power of pricing with NAR’s Pricing Strategy Advisor Certification For real estate agents vying for leads, any competitive differentiator is an advantageous one. For those looking to be a cut above the rest, the National Association of REALTORS®’...
by Susanne Dwyer | Oct 17, 2017 | Agent, Best Practices, House Canary, Latest News, Lead Gen, Lead Story, Trending |
Whether you’re on track to exceed your goals or you’ve fallen behind, you have two-plus months to finish strong and set the stage for a successful 2018. Luckily, autumn is a great time to get face-to-face with your clients and generate leads. Don’t...