Face-to-Face or Facebook? Why You Need Both to Increase Leads
Technology has certainly changed the way business communications and marketing work, especially when it comes to real estate marketing. Listing details, open house locations and agent information can be sent and received in seconds, often right where your prospects...
4 Creative Ways to Work Around the Inventory Problem
One of the most frustrating aspects of this year’s housing recovery is that solid demand from buyers has encountered stubbornly low inventory levels in many U.S. and Canadian markets, especially for starter homes. It’s a situation that requires both...
Prospecting: Online and Offline Lead Sources That Dominate in Today’s Market
Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 5 Ways to Create an Energy-Efficient Home for Under $500 Japandi Style: Embracing Minimalist Beauty and Nature in Home...
Ask the Expert: How Can I Create a Well-Rounded Communication Strategy?
Today’s Ask the Expert column features John Bunker, marketing director of RealEstateCalendars.com. Q: How can I create a well-rounded communication strategy to keep myself top-of-mind? A: Now that summer is here, you can either sit at your desk and wait for...
4 Keys to Winning Every Buyer or Seller Presentation
There is one thing that every successful real estate agent must master to be successful: his or her presentation. Convincing buyers and sellers to hire you instead of someone else requires skill, attention to detail and finesse. And if you can’t convince the...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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