Want to Be the Best? Be a Leader First
For Bill Olson, being ERA Real Estate’s national Rookie of the Year is not just about production; it’s about being a leader. A resident of Charleston, S.C., Olson came from a restaurant background. Two-and-a-half years ago he met Eddie Wilder, broker/owner...
The New ABCs of Selling
As an agent trying to get a listing, or a broker recruiting a productive agent, do you ask, push and ask again until you get them to buy in? Not anymore. Sales as we know it has changed more in the past 10 years than in the previous 100, says author Daniel Pink. The...
How to Create a Geographic Farm and Win More Listings
Stop spending your days weaving your way back and forth across town for showings, listing appointments, and open houses. Instead, shift your focus and marketing efforts to a geographic farm from which you can solicit the bulk of your business and make meeting your...
6 Steps to a High Online Lead Conversion Rate
In the following interview, Rachel Adams, REALTOR® with Keller Williams Realty in Roseville, Calif., discusses her team’s exponential growth—and the online lead-generating efforts that started it all. You’re relatively new to the real estate business, yet...
What’s the Secret to Successful Lead Generation?
I’ve always said real estate has its seasons. At the beginning of the year, many agents are feeling motivated—they’ve set their goals, their energy is high and they’re ready to make it a great year. That’s why the first quarter of the year is...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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