3 Tips for Creating a Stand-Out Brand for Your Brokerage
You hear the word “branding” thrown around a lot in business circles, so much so that its meaning has almost become diluted. That can minimize the importance of true branding for many people when they create their marketing strategy—but branding your...
Thoughts on Leadership: Celebrating Women’s History Month
Monday marked the beginning of Women’s History Month, a celebration of extraordinary women who lead—and have led—the charge to positively transform our world. At HomeServices of America, we’re fortunate to have Teresa Palacios Smith, chief diversity, equity and...
Setting Up as a New Agent
Getting started as a real estate agent is like building a solid house: A strong foundation is critical for staying power in your career. From setting up your Customer Relationship Management (CRM) software to establishing your digital presence, the early days as an...
Create Your Personal Brand Message in 3 Simple Steps
In today’s competitive marketplace, you need a strong personal brand to stand out from the crowd. No matter how you plan to work in real estate—as an individual, with a team or in your own brokerage—you must consider what your professional name and reputation...
Building Real Estate Brands for the Future
Now that we’re a few months into 2021, it’s time to take advantage of the new opportunities that are at your fingertips. Perhaps it’s also time to give your real estate brand a refresh for the new year. Here are a few tips to get you started on...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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