5 Steps to Developing Your Real Estate Business Plan
Real estate business plans may cover your business entirely, or they focus on a specific service. They can outline an income goal or be used as a monthly work plan that evolves. Regardless of how you use them, the importance of a real estate business plan is simple:...
Take Your Real Estate Marketing to the Next Level With SEO
Most people who don’t know your website’s direct URL will search for your name, real estate agents or homes for sale in your area in order to find the information they seek. If you want to show up in the search results for these people, you have to...
What to Post on Your Facebook Business Page to Build Your Brand
As VP of Marketing at Lamacchia Realty and Crush It in Real Estate, the biggest question I get asked is: “What do I post on my Facebook business page?” Some would hope the answer would be, “Here’s a list of posts that should be posted every two...
3 Tips for Creating a Stand-Out Brand for Your Brokerage
You hear the word “branding” thrown around a lot in business circles, so much so that its meaning has almost become diluted. That can minimize the importance of true branding for many people when they create their marketing strategy—but branding your...
Thoughts on Leadership: Celebrating Women’s History Month
Monday marked the beginning of Women’s History Month, a celebration of extraordinary women who lead—and have led—the charge to positively transform our world. At HomeServices of America, we’re fortunate to have Teresa Palacios Smith, chief diversity, equity and...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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