Building Your Brand in 2021
What is a brand? A brand is an emotional thing. It is a gut feeling someone has about a product or service. In real estate, it is the hunch someone has about you. You are a brand! Individuals define a brand—not companies, markets, logos, color schemes or websites....
Introducing Clubhouse: The Newest Toolset for Your Real Estate Business
It seems like every day there is a groundbreaking change in the social media world. Most recently, a new social media platform made its debut: Clubhouse. Clubhouse is not your standard social media platform; it’s purely conversational. There have been a lot of...
Reach Out to Clients This Valentine’s Day
Happy Valentine’s Day! Although your day is probably busier than a typical Sunday, try your best to carve out some time to reach out to your clients today. As you’re likely well aware, major holidays are some of the best times to garner referrals. Whether through a...
3 Luxury Staging Trends to Take ‘Center Stage’ In 2021
Most luxury real estate professionals and their clients know staging trends are important. But did you know staging changes as the market evolves? Of course, there are timeless aspects of staging… Aspects like making repairs, depersonalizing the space, or giving the...
Success as an Agent in 2021 Means Nailing Digital Curb Appeal
In our 2021 Agent Playbook, we identified digital curb appeal as an increasingly important factor in selling homes. In fact, we think it’s so important that we predicted boosting digital curb appeal will be one of the tactics that leads agents to success in...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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