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Is Your Brokerage Millennial-Social or Anti-Social?

Is Your Brokerage Millennial-Social or Anti-Social?

by | Feb 5, 2018 | Best Practices, Best Practices, Broker, Broker, Business Insights, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Marketing, PB Survey Results Article, Social Media, Trending | 0 comments

It seems that with each passing week, another report, study or survey is published pointing to the impact social media can have on a real estate agent’s marketing mix. Coincidently, this data suggests a direct correlation with the world’s largest and most...
Social Skills: Marketing Through the Noise

Social Skills: Marketing Through the Noise

by | Jan 30, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, Content Generation, House Canary, Latest News, Marketing, Marketing, Social Media, Teams, Trending, Trends | 0 comments

A cocktail of fact, fiction and “noise” is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals,...
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