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The ‘New’ Home Should Be a Powerful Content Engine

The ‘New’ Home Should Be a Powerful Content Engine

by | May 11, 2017 | Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, Content Generation, Latest News, Marketing, Marketing, Social Media, Trends | 0 comments

It was back in 1991 that Faith Popcorn wrote her “Popcorn Report,” a book that explained her theory of “cocooning,” a desire to surround ourselves with the amenities of home, which would not be a fad; it would be a trend. When a trend remains...
Training and Technology Arm Agents With Relationship-Building Tools for Today’s Market

Training and Technology Arm Agents With Relationship-Building Tools for Today’s Market

by | May 10, 2017 | Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, Content Generation, Latest News, Marketing, Marketing, News, Social Media, Spotlights, Trending | 0 comments

In the following interview, Jeanette Schneider, vice president of Management Services for RE/MAX of Southeastern Michigan, discusses the firm’s approach to marketing, and the local housing market. Facebook: @remaxsemi Maria Patterson: How did you first get into...
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