Too Many Leads, Not Enough Time? Help Is a Phone Call, Text or Email Away
For better or worse, we’ve been spoiled. In today’s information-ready world, when we need an answer, we expect to get it fast—almost instantly, in fact. Anything else falls short. The real estate industry is no exception. One of the biggest challenges for...
Ask the Expert: How Can I Freshen Up My Communication Strategy for Spring?
Today’s Ask the Expert column features John Bunker, marketing director for RealEstateCalendars.com. Q: As the spring selling season approaches, what can I do to freshen up my communication strategy? A: With the spring selling season right around the corner,...
Risk Management in the Digital Age
As brokers, you’re well aware of the need for risk management strategies to protect your business, agents and clients from legal liability. No doubt you have errors and omissions insurance, and have taken steps to guarantee compliance with antitrust laws; yet,...
Survey: How Do You Manage Your Business Finances?
As most real estate agents know, being an independent contractor requires special attention and organization when it comes to managing your day-to-day business finances and keeping on top of your taxes. When it comes to managing your finances, are you a receipt-saver,...
Migrating Marketing to Where Consumers Are
In the following interview, Judy Craft, principal broker of Milestone Realty Consultants in Lexington, Ky., discusses the challenges and opportunities in the market, and how the right marketing strategies help maximize both. Facebook: @milestoneky Twitter:...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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