Don’t Wait for a Ransomware Attack
Imagine that moment when you turn on your computer and all you see is a message: “Oops, your files have been encrypted!” The message goes on to say that you can recover all of your files safely and easily if you submit payment. The ransomware attackers...
Marsha Rand: Mastering the Art of the Family Business
Vitals: Better Homes and Gardens Rand Realty Years in Business: 35 Size: 27 offices, 1,069 agents Regions Served: Northern New Jersey, Westchester, the Bronx, Rockland, Dutchess, Putnam and Orange Counties 2018 Sales Volume: $2,295,000 2018 Transactions: 6,415...
4 Ways to Promote Diversity in Your Brokerage
As real estate offices, we must seek to be diverse at all levels of the organization, from the office staff we hire to the real estate professionals we recruit to the buyers and sellers we serve. But we don’t need to seek diversity just for the sake of marketing...
How to Bring Your Brokerage Into the 21st Century
The real estate brokerage model has its historic roots in the late 19th and early 20th centuries. Unfortunately, some brokerages are still stuck in the “good old days,” with systems, processes and marketing that hasn’t changed much over the decades....
NAR Power Broker Roundtable: Innovating New Revenue
This month’s National Association of REALTORS® Power Broker Roundtable discusses maximizing revenue, and adopting creative profit strategies. Moderator Jim Imhoff, Chairman, First Weber, Madison, Wis., Liaison for Large Firms & Industry Relations, National...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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