Guiding Consumers to the Best Decision
As a real estate professional, you probably already know your job is about so much more than simply selling houses. In the following interview, Donna Elder of RE/MAX Creative Realty talks about staying educated, staying connected, and guiding consumers to the best...How to Build a Strong Project against an Underminer
(MCT)—Q: I’m in charge of a team tasked with implementing a new corporate strategy. I’m running into a peer who seems to be trying to undercut my efforts. How should I handle him? A: Influence him all you can, and build a strong coalition to support you. The Inner...What Is Culture? And How Much Does It Matter?
Editor’s Note: This is the first in a series of columns on the importance of Corporate Culture from Speaker and Coach Vince Leisey, president of Berkshire Hathaway HomeServices Ambassador Real Estate. Culture is critical to having a vibrant, successful organization in...Ask the Expert: How Can I Use Video to Market a Property?
Today’s “Ask the Expert” column features Patty McNease, Director of Marketing with Homes.com. Q: What are some common best practices for marketing property listings using video? A: Attention spans are getting shorter and people want things fast and easy, which...Wrangling Your Competitive Nature
In the following interview, James Watson, broker/owner of Realty Executives Fort Leonard Wood in St. Roberts, Mo., dishes out the details on staying flexible and stimulating growth through healthy competition. Region served: Central Missouri Years in real estate: 12...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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